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They kindly replied to my enquiry, but asked for my understanding that the design of a pill — including its shape and color — is based on proprietary marketing considerations. For this reason, they cannot tell me more about why the color blue was chosen. For Viagra. How could I have dared to think that Pfizer would have the answer I was hoping for? And this reply didn’t exactly encourage me to ask the company a second serious question: Why do some people see everything tainted in blue (cyanopsia) as a side effect of taking the drug? In any case, I guess the pill wouldn’t have been as successful if it weren’t this particular shade. More… “Encyclopedia Blue”

Bernd Brunner writes books and essays. His latest book (in German) is When Winters Were Still Winters: The History of a Season. His book Birdmania: Remarkable Lives with Birds will be published by Greystone Books in 2017. He is a fellow and nonfiction resident of the Carey Institute for Global Good in Rensselaerville, New York. His writing has appeared in Lapham’s Quarterly, The Paris Review Daily, AEON, TLS, Wall Street Journal Speakeasy, Cabinet, Huffington Post, Best American Travel Writing, and various German-language newspapers. Follow him on twitter at @BrunnerBernd.
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