A pro-surfer friend described Sayulita as a kid-friendly artist hamlet where you can surf in warm water year round, gorge on heaping plates of Mexico’s best fish tacos for two bucks, and have your morning latte. I was on the prowl for an unsanitized destination to get my son, Kai, his first passport stamp (which meant no Club Med within spitting distance). Yet I also craved a reasonably safe vacation spot to relax with my four-month-old baby. As it turned out, Sayulita fit the bill.
Though the community originated as a coconut harvesting and fishing village, after the highway from Puerto Vallarta was completed in the 1960s, surfers — hearing rumors about an epic right and left reef break — sojourned to Sayulita for waves without the masses. Today, Sayulita, located on Mexico’s newly rebranded Riveria Nayarit, is one of those beach towns that travelers whisper about for fear it will wander the road of Mexico’s other former fishing “villages” (locals are adamant about their hamlet not becoming another Cabo or Cancun). Yet even as the town swells with enough American travelers that I scratched my head and wondered how so many people know about this intriguing mix of surfers, funky galleries, local families, gourmet eateries, and rich Mexican culture, Sayulita still feels like a secret. More… “Shifting Expectations in Sayulita”