Recently by Ryan Bigge:



Less is more.

Omit needless words.

Brevity is the soul of wit.

Offer very little information about yourself.

There’s a temptation to create some tenuous, half-baked linkage between the recession and a newfound desire to be economical with words. But concision, be it motivated by pragmatic or aesthetic reasons, is hardly a 21st-century invention. Proverbs and aphorisms trace back to the ancient Greeks, and koans first appeared in China during the fifth or sixth century. These short bursts of wisdom were designed to be easy to remember, an important quality in cultures that were primarily oral.

By the early 17th century, Shakespeare was praising short and snappy punchlines in Hamlet. Later that century, Japanese poet Matsuo Basho became a haiku master thanks to his immortal frog-pond-splash trifecta. By the 20th century, the telegraph made it possible to… More…


The season of popcorn blockbusters, beach reads, summer girls, and boys of summer has arrived. And the only thing missing is the (un)official song of the summer — a ubiquitous pop smash that demands we shake our hands in the air and sing along as though we had not a care in the world.

In 2007 that song was “Umbrella,” by Rihanna; the year before “Crazy” by Gnarls Barkley brightened our June, July and August.

So where is this year’s hot, hazy hit? Although New York magazine recently handicapped eight potential summer songs (including Lil Wayne’s “Lollipop,” Leona Lewis’s “Bleeding Love” and Coldplay’s “Violet Hill”), a leading contender has yet to emerge. And at this point, we’re starting to run out of summer.

If you wish to play the game of blame, the death of the monoculture has… More…

If you’re seeking some suggestions for celebrating Helvetica’s 50th birthday, might I recommend a trip to New York’s Museum of Modern Art, which is presenting an exhibition devoted to the typeface? To mark the occasion, the MOMA acquired an original set of 36-point lead Helvetica letterforms. Of course, I don’t need to tell you to fly American Airlines to get there (their fuselage bears the grand imprint of Helvetica, as does and Lufthansa). Those looking to save money might consider renting a Toyota from National, or taking a Greyhound or Amtrak to New York (all of the aforementioned companies use Helvetica in their logos). Once in Manhattan, don’t forget to take a ride on the subway system, whose signage utilizes – you guessed it. And be sure to sip some VitaminWater, shop at American Apparel, and memorialize it all with your Olympus camera (powered with Energizer batteries), since all of… More…