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A former hedge fund manager’s recent decision to increase the price of a pill from $18 to $750 has sparked interest in prescription drug pricing and sales. This drug isn’t optional: It’s the standard treatment for taxoplasmosis, an illness that mainly affects those with compromised immune systems due to HIV or cancer. But when it comes to non-lifesaving pharmaceuticals, companies rely on advertising to get the word out. In article from our archives, Greg Beato discusses how the restrictions on drug advertising may be helping out the advertisers in the long run.

Critics of prescription drug ads contend that one reason they’re so effective is because they’re so misleading. But while it’s true that few prescription drug ads, if any, go out of their way to call attention to the shortcomings of their products, there’s an alternate explanation for their success: Prescription drug ads are amongst the most honest content that appears on TV. •

Read It: Drug Deals by Greg Beato

Get in touch with The Smart Set at editor@thesmartset.com.

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Tweets get more press, Youtube clips boast a better market cap, blog rants have nostalgia working in their favor — but is there any mode of expression more suited to the web than the before-and-after photo? TakeTwo, a new iPhone app, allows aficionados of the form to use their “before” photos as visual overlays when composing their follow-ups — thus ensuring close matches of perspective and other pictorial variables in shots that may end up being taken months or years apart.

 

It’s a useful tool, but the truth is the before-and-after photo has been ready for the current era of ruthlessly short attention spans and hyper-efficient communication strategies for well over 100 years now. In an 1897 edition of the Denver Medical Times, a contributor notes how well the “before and after photographs” in… More…