A former hedge fund manager’s recent decision to increase the price of a pill from $18 to $750 has sparked interest in prescription drug pricing and sales. This drug isn’t optional: It’s the standard treatment for taxoplasmosis, an illness that mainly affects those with compromised immune systems due to HIV or cancer. But when it comes to non-lifesaving pharmaceuticals, companies rely on advertising to get the word out. In article from our archives, Greg Beato discusses how the restrictions on drug advertising may be helping out the advertisers in the long run.

Critics of prescription drug ads contend that one reason they’re so effective is because they’re so misleading. But while it’s true that few prescription drug ads, if any, go out of their way to call attention to the shortcomings of their products, there’s an alternate explanation for their success: Prescription drug ads are amongst the most honest content that appears on TV. •

Read It: Drug Deals by Greg Beato

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In my seventh-grade health class, I was made to undergo the semester-long torture that is abstinence-only sex education. We were made to chant, “Don’t be a louse, wait for your spouse!” We were told that sexual urges could be calmed with Better Than Sex Cake, an out-of-the-box monstrosity that used whipped cream and chocolate syrup as frosting. Basic anatomy was glossed over (“This is a vague drawing of a penis; now who wants to list some fun activities to do with your partner instead of sex?”), condoms were not even whispered about, and most insidiously, we were told that, as girls, if we were raped, it was probably our fault. The men, with their urges, they just have no control, you see.

Working the phone lines at a family planning clinic years later, I saw the results of… More…