Tweets get more press, Youtube clips boast a better market cap, blog rants have nostalgia working in their favor — but is there any mode of expression more suited to the web than the before-and-after photo? TakeTwo, a new iPhone app, allows aficionados of the form to use their “before” photos as visual overlays when composing their follow-ups — thus ensuring close matches of perspective and other pictorial variables in shots that may end up being taken months or years apart.

 

It’s a useful tool, but the truth is the before-and-after photo has been ready for the current era of ruthlessly short attention spans and hyper-efficient communication strategies for well over 100 years now. In an 1897 edition of the Denver Medical Times, a contributor notes how well the “before and after photographs” in… More…