In 2012, a good deal of popular attention greeted a book, translated from the Japanese, entitled The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. The book was, as its title announced, about decluttering and organizing the home, but it overlaid these mundane chores with a missionary zeal that somehow spoke to a substantial audience of millennials and their mothers. The book’s popularity was such that it spurred a second book, Spark of Joy: An Illustrated Master Class on the Art of Organizing and Tidying Up. The author of both, Marie Kondo, had by now become a celebrity, and her principles for decluttering and organizing had been branded with a formal name: the KonMari method.
As with all products and services that penetrate the fickle consciousness of the consumer, the next step was to extend the merchandise into a new arena. Kondo’s lessons have, accordingly, been adapted for television in the form of a Netflix series, Tidying Up with Marie Kondo. The producers understood that the appeal of the books could be amplified by the physical presence of their author, a diminutive figure who looks like she has been neatly folded for maximum efficiency, much the way she teaches her clients to fold their clothes. More… “The Regressive Magic of Tidying Up”