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They kindly replied to my enquiry, but asked for my understanding that the design of a pill — including its shape and color — is based on proprietary marketing considerations. For this reason, they cannot tell me more about why the color blue was chosen. For Viagra. How could I have dared to think that Pfizer would have the answer I was hoping for? And this reply didn’t exactly encourage me to ask the company a second serious question: Why do some people see everything tainted in blue (cyanopsia) as a side effect of taking the drug? In any case, I guess the pill wouldn’t have been as successful if it weren’t this particular shade. More… “Encyclopedia Blue”

Bernd Brunner writes books and essays. His most recent book is Birdmania: A Particular Passion for Birds. His writing has appeared in Lapham’s Quarterly, The Paris Review Daily, AEON, TLS, Wall Street Journal Speakeasy, Cabinet, Huffington Post, and Best American Travel Writing. Follow him on twitter at @BrunnerBernd.

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