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For a lot of people, the line between red and blue is a bit fuzzier in real life than it is on Twitter. For me, this is true even though I’m firmly on the side of le resistance. I think it’s because there are some threads woven into my own biography that keep tying the two sides together, in spite of all the enmity. Maybe, I just have an odd intellectual history, but I wonder if others share something like the story I’m about to tell. I hope it’s not a story that ends up in one of those both-sides, can’t-we-get-along, dead-end morality clause cul-de-sacs. I hope my thinking isn’t as lazy as that. But the threads the story traces are definitely the common ones, and I’m going to take the risk of equivocation in order to follow the story to a conclusion that’s a little more complicated (and a lot less satisfying) than “blue is right, red is wrong.” More… “Red Pill, Blue Pill”

Adam Smith is Assistant Professor of Political Philosophy and Director of the Honors Program at the University of Dubuque.

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They kindly replied to my enquiry, but asked for my understanding that the design of a pill — including its shape and color — is based on proprietary marketing considerations. For this reason, they cannot tell me more about why the color blue was chosen. For Viagra. How could I have dared to think that Pfizer would have the answer I was hoping for? And this reply didn’t exactly encourage me to ask the company a second serious question: Why do some people see everything tainted in blue (cyanopsia) as a side effect of taking the drug? In any case, I guess the pill wouldn’t have been as successful if it weren’t this particular shade. More… “Encyclopedia Blue”

Bernd Brunner writes books and essays. His most recent book is Birdmania: A Particular Passion for Birds. His writing has appeared in Lapham’s Quarterly, The Paris Review Daily, AEON, TLS, Wall Street Journal Speakeasy, Cabinet, Huffington Post, and Best American Travel Writing. Follow him on twitter at @BrunnerBernd.

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