The U.S. pharmaceutical industry spends billions each year to remind us that we’d be depressed, nauseous, headachey, and unable to have sex without their products. The U.S. alcohol industry pours billions into convincing us that a cold six-pack is a more precious and desirable commodity than a hot supermodel. In contrast, the U.S. medical marijuana industry mostly relies on stoned hypochondriacs to promote its wares via word of mouth. So far, that’s been an incredibly successful marketing strategy. But with hundreds of pot dispensaries both rolling in cash and looking to distinguish themselves in a crowded market, more of them are beginning to advertise. “Finally!” anti-marijuana advocates must be exclaiming around the country. “Some light at the end of the tunnel!”

 

For years, marijuana ads have been commonplace on TV. Between 1996 and 2006, the federal government More…