I just bought a Kindle. I am surprised at myself for doing so. Despite its cute retro name, the Kindle is mostly bought by people who are techno-centric, which I am not. It’s true that I now live with a large flat-screen television — but that wasn’t my idea. I also happen to have five computers in my home — but search me as to how they got there (for all I know, one of them procreated with the printer to produce the other four).

Of course, the Kindle was designed to fool people like me. The name Kindle suggests a homely frontier staple (re: spindle) with a spiritual patina (“let us now bow our heads as we kindle the Sabbath lights”). It’s clear the marketers were interested in attracting the Whole Foods crowd and a good… More…