At a time when the average person would sooner donate money to a relief fund for investment bankers than pay full retail price for a CD, millions of Americans happily spend hundreds of dollars on a single pair of eyeglasses. A pair of Tiffany & Co. frames at LensCrafters retails for $410, lenses not included. Bottega Veneta 95s can set you back anywhere from $699 to $1,499, depending on where you shop.

 

On the one hand, paying so much for stylish eyewear doesn’t seem completely irrational. You might spend $699 for a suit or a really nice pair of boots you’ll only wear once or twice a week, so what’s outlandish about investing a similar amount in a product you wear every day, right on the middle of your face? Especially when… More…