In your living room, the broadcast age is over. Remote controls, VCRs, DVRs, on-demand cable, videogame consoles, Netflix, and the Internet killed it. But at the gas pump, broadcast lives on in its purest, most potent form, like an ostensibly slain slasher movie villain who’s come back from the dead, stronger than ever. It is an awesome thing to behold.

 

Gas Station TV, a digital network founded by former Yahoo! advertising executive David Leider in 2006, can now be seen at 1,000 stations across the country. When you being fueling, an all-weather, 20-inch LCD screen on top of the pump springs into action, playing a 4.5-minute loop of newzak, infotainment, and lots and lots of commercials. PumpTop TV and Outcast, two similar networks that have formed a partnership with each other to… More…