The economy is still so weak that one in eight Americans now relies on food stamps to help pay their grocery bills, and yet in May, Mission Minis — a San Francisco purveyor of expensive pygmy cupcakes — experienced such high demand that its exhausted employees were threatening to quit after several marathon days of grueling baked goods preparation. To satisfy the city’s appetite for these Justin Biebers of the dessert world, one Mission Minis employee reportedly spent 52 hours baking, boxing, and taking orders.

All across the country, Average Joe small businesses are enjoying similar boom times in the midst of a recession that has laid the titans of Wall Street to waste. An “unassuming, slightly cramped” spa in New York with a reputation for rudeness suddenly attracts 2,570 blotchy Manhattanites in search of deep-pore cleansing. A… More…