During a protracted period on the couch with a stomach virus a few months ago, I found the only thing I could keep down was HGTV. The voices on these shows were so soothing and nonjudgmental, and the hardwood floors, finished cabinetry, coordinated backsplash, and designer-rustic farm sinks so aesthetically pleasing that I was lulled back to health before I knew it. I came away with a deep appreciation for how this programming functions in our culture.
To begin, it is useful to observe what these shows are not about. They are not about self-improvement. To be sure, they focus on improvement — i.e. on the production of a nicer envelope for living. But no effort is made to improve the health, wealth, or moral fiber of the clients being served. This, quite frankly, is a relief. We have passed through the cultural interlude in which we were bullied relentlessly about eating better, exercising more, and brightening up our personalities (not to mention our teeth). This, I believe, has made us acutely aware of how lazy and inherently imperfect we are, creating anxiety and anger as the eventual byproduct. Our current political situation can be understood as a backlash against that wearisome imperative that we be better than what we are inclined to be. More… “Our HGTV Moment”