Philadelphia’s Passyunk Avenue appears from nowhere, cutting diagonally from Queen’s Village through South Philadelphia. Following it, you get a cross-section of old and new Philadelphia. Historical row houses bump shoulders with condos. Family businesses coexist with hot new restaurants, boutiques, and local markets. Regardless of changes to the community is the neighborhood feel of Passyunk Square. One thing, however, was missing: a bookstore. While Philadelphia has an assortment of independent and box store bookstores, local couple Christina Rosso-Schneider and Alex Schneider, saw a gap. At the start of December, their store, A Novel Idea, opened on 1726 E. Passyunk, preparing their community for a new year full of literary treatures, local art, and events aimed to bring the community together. On a brisk but beautiful day, we sat in their store talking about some of our favorite things: Scholastic book sales, cozy spaces, and the joys of loitering.
More… “An Open Bookstore”