IncrEdibles thankfully didn’t last long, but their blip of an existence makes a point: if a food product as extremely stupid as this can make it to market, that says a lot about our, well, stomach for convenience foods. Basically, we eat a lot of them. And while one might hope that the belt-tightening from the recession steered us away from them, it might be pushing us to eat more: In mid-2009, Mark Bittman and Kerri Conan wrote on the Bitten blog about how, while people are eating out less, Kellogg’s CEO David Mackay has claimed that people are actually turning more to packaged foods instead of cooking.

I’ve had both Kellogg’s and convenience foods on my mind recently because of the new year. See, it’s resolution time, which means all across America, people have promised that they’ll eat better in 2010.  For many, part of that promise is that… More…

Kellogg’s is also known for another food first: in 1984, it became the first company to include a health claim on its packaging. At the time, the practice was forbidden by the FDA. But instead of telling Kellogg’s to remove the claim — which suggested that eating All-Bran could possibly reduce the occurrence of some cancers — the Regan Administration’s FDA reconsidered their stance. In 1986, Marian Burros wrote about the change in The New York Times:

Why did the F.D.A. rethink this approach? According to Bruce Brown, an agency press officer: ”A byproduct of the Administration’s interest in deregulation is an interest in cutting medical costs. Broadly construed, the use of health claims on labels would help people maintain their own health.”

I get tickled reading this now, 23 years later, when health care is at the fore of American thought and we’re more obese than ever, and a… More…