At just 540 calories, KFC’s new chicken sandwich, the Double Down, makes for a modest meal. Even skimpy Hollywood movie star Megan Fox would have to down nearly five of them each day to sustain her weight of 114 pounds. But if the sodium-drenched morsel seems more tooled for casual snacking than a serious feast, it has certainly satisfied our collective appetite for outrage and controversy. In the lead-up to and aftermath of its national debut three weeks ago, the Double Down emerged as an irresistibly mediagenic, instantly polarizing force, the junk food equivalent of Sarah Palin.

 

In true maverick fashion, the Double Down replaces the plainest, least indulgent part of a traditional chicken sandwich — the bun — with the most delicious part — the chicken. At first glance, this seems like a… More…