Responsibly following the debate over health care reform? Reading the editorials? Watching the president’s speeches and his opponents’ responses? Casually perusing the 223 pages of Montana Senator Max Baucus’ long-anticipated proposal? If so, you probably didn’t notice that this month — when the country’s efforts to cover tens of millions of uninsured citizens, and lower costs for the rest, is hitting a climax — just happens to be Pet Health Insurance Month.

“You lie!” you blurt out. “It’s true!” I respond.

The effort is of course symbolic: Various agencies and industries have declared September to be National Sewing Month and National Coupon Month and National Preparedness Month and National Cholesterol Education Month. These attempts aim to raise awareness of and appreciations for sewing and coupons and emergency preparedness and cholesterol checks and pet health insurance…. More…