Romantic comedies are not new to us. You know the story: boy meets girl, girl likes boy, romance ensues. Boy or girl leaves before realizing that they’ve made a big mistake and the two of them are destined to be together. Cut to a chase scene: they run towards one another at a wedding or in an airport before jumping into one another’s arms and living happily ever after.
Romantic comedies have been around since the 1930s, over the years, the focus and themes shifting from class differences to compatibility to sex and back again. Screwball comedies became popular during the Great Depression, parodying love and class differences through a battle of the sexes in films like It Happened One Night and The Philadelphia Story. The 1980s introduced romantic comedies with a focus on teenagers, with coming-of-age films like The Breakfast Club popularized by John Hughes. The 1990s and 2000s saw an abundance of rom-coms like Pretty Woman and Legally Blonde with staple stars such as Julia Roberts and Reese Witherspoon.
Over the past decade, though, romantic comedies have become less and less popular, with tickets sales dropping from 90 million from 2000 to 2008 to 42.8 million from 2009 to 2016 according to Vanity Fair. That is until 2018 revisited and revived the genre both in theaters and on Netflix with films like Crazy Rich Asians, The Kissing Booth, and Set It Up. More… “Pulling Out the Pedestal”