More than forty years ago, on the eighth floor of an auditorium in Dayton’s department store in Minneapolis, the artist Red Grooms created a unique installation. He called it The Discount Store (1970). The work was commissioned by the Walker Art Center, which was still in the process of building its now-famous permanent home in Minneapolis. With great foresight, The Walker Center also commissioned a documentary film (by Al Kraning) on Grooms’ project. Watching the film gives some idea of what it must have been like to experience the artwork.

Grooms constructed The Discount Store after visiting a Target Discount store in Crystal, MN. He created huge, ten-foot tall wooden cut-out figures to represent the various costumers in the store. He painted the walls to look like aisles filled with an abundance of cheap goods — everything from toys, to soap, to guns (Target used to sell guns… More…