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Did Montezuma II, the legendary king of the Aztecs, really imbibe 50 cups of a special thick chocolate-vanilla-honey potion every day? We will never know, but we know for sure that vanilla flavoring in any of its many forms is one of the substances that people just cannot get enough of. It can be found in more obvious places like ice cream, cakes, liqueurs, perfumes, tobaccos, and soaps. It is an open secret that Coca-Cola and Pepsi-Cola buy the naturally produced substance in large amounts.

But vanilla flavoring is also where you may not expect it — such as in cough and cold preparations or pet food, where the cheaper, artificially produced substance helps to mask undesirable tastes. It makes most mouths water, which explains why it is also used as a supplement for fodder. Vanilla used to be extolled for its alleged aphrodisiac properties. Curiously, Chandler Burr, one of the world’s most renowned cologne critics, sees vanilla eternally associated with the oldest profession. “Men love vanilla, which is why whores the world over smell like it,” he told me recently. He didn’t tell my why women love it, too, though. More… “Vanilla Mania”

Bernd Brunner writes books and essays. His most recent book is Birdmania: A Particular Passion for Birds. His writing has appeared in Lapham’s Quarterly, The Paris Review Daily, AEON, TLS, Wall Street Journal Speakeasy, Cabinet, Huffington Post, and Best American Travel Writing. Follow him on twitter at @BrunnerBernd.

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