Whatever happened to viognier becoming “the next chardonnay”?

That’s what they told us back in the 1990s, when I was a young man first stumbling into wine. I drank a lot of viognier back then. You couldn’t avoid it. Viognier was found on nearly every wine list you’d encounter. Now? I almost never see it, and I don’t know a single person that says, “Boy, I’d really love me some viognier tonight.” Viognier feels like a vestige of an era when Microsoft might hire Matthew Perry and Jennifer Aniston to show people how to use Windows 95.

Jason Wilson is the founding editor of The Smart Set. He also edits The Best American Travel Writing series (Houghton Mifflin).