Quick: How do you tell if a woman in a movie is supposed to be intelligent? First off, she’d probably be brunette, but past that. Glasses, yes. Little to no makeup. Her hair is probably in a ponytail. Clothes she probably bought at the Gap in a size too big. You know she’s the smart one because she thinks about more important things than her appearance.

It’s a stereotype, yes, but it’s constantly reinforced by intelligent women who should know better. Germaine Greer rallied women to taste their own menstrual blood in The Female Eunuch and then attacked fellow feminist writer Suzanne Moore by stating that “so much lipstick must rot the brain.” Feminists must reject the male gaze and use those ten seconds it takes to apply lip gloss to bring down the patriarchy. (Why sensible feminists… More…