Total Recall

Volkswagen and the Tata Nano in 2010

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In the midst of Volkswagen’s latest scandal, we take a look back on the love bug’s long drive from a Nazi creation to a children’s television character, and how Hitler’s dream of “The People’s Car” was realized in an unexpected way over 70 years later — in India.

It was Hitler who said “the people” must have a car they can buy for next to nothing. Ideology created the demand and then gathered the forces necessary to fulfill it. The outcome was so damn good and clever and lovable that it outlived the crazy and terrible ideology that had created it. It was Hitler who said “the people” must have a car they can buy for next to nothing. Ideology created the demand and then gathered the forces necessary to fulfill it. The outcome was so damn good and clever and lovable that it outlived the crazy and terrible ideology that had created it.•

Read it: VW Recall by Morgan Meis »

Get in touch with The Smart Set at editor@thesmartset.com.

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