Drug Dealings

Prescription Drug Advertising in 2009

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A former hedge fund manager’s recent decision to increase the price of a pill from $18 to $750 has sparked interest in prescription drug pricing and sales. This drug isn’t optional: It’s the standard treatment for taxoplasmosis, an illness that mainly affects those with compromised immune systems due to HIV or cancer. But when it comes to non-lifesaving pharmaceuticals, companies rely on advertising to get the word out. In article from our archives, Greg Beato discusses how the restrictions on drug advertising may be helping out the advertisers in the long run.

Critics of prescription drug ads contend that one reason they’re so effective is because they’re so misleading. But while it’s true that few prescription drug ads, if any, go out of their way to call attention to the shortcomings of their products, there’s an alternate explanation for their success: Prescription drug ads are amongst the most honest content that appears on TV. •

Read It: Drug Deals by Greg Beato

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